Our Work

We partnered with Starface from the very beginning to help create one of Gen Z’s most iconic brands. When they came to us, they had a bubble-font logo and a bold idea: to reinvent the acne aisle and reframe the way people talk about skin. As agency of record for over two years, we brought the yellow universe to life—branding, packaging, web, digital, social, ads, decks, and retail displays. Today, even with a new team at the helm, the brand still carries the ethos we helped define.

Wearables began as a passion project: a supplement brand that could live at the intersection of wellness and self-expression. We built it from the ground up—naming, branding, packaging, marketing, and ongoing growth strategy. As a long-term internal incubator, Wearables has allowed us to flex not just creatively but strategically, applying what we’ve learned across CPG to a brand we own and operate.

Good Weird makes it okay—and actually pretty great—to be weird. A cosmetics brand originally geared toward men but welcoming to all, we helped bring its playful, offbeat personality to life. Our scope included naming, brand identity, packaging, web, and the full launch campaign—designed to stand out in a category that rarely makes room for real individuality.

Halfday wanted to look like what it felt like: a nostalgic, energetic, 90s-inspired party in a can. We rebranded the company from the ground up—logo, visual identity, and packaging—to reflect that half-day-off, backyards-and-cannonballs feeling. The result was a vibrant, shelf-popping look that instantly evoked summer break.

YouTube came to us to bring their IRL VidCon experience online—a retro-futuristic drive-thru full of creator collabs and snack drops. Think Taco Bell meets TikTok. We designed the Shorts Snacks microsite as a digital extension of that nostalgic world, making the VidCon magic accessible from anywhere.

Created in partnership with the Starface team, Plus set out to reinvent body wash by removing the water—and the waste. We helped bring this idea to life from naming through launch, developing a brand where everything could be “+” something—ingredients + water, + oil, + juice. Our work included branding, packaging, web, emails, ads, and launch content.

KNC Beauty was one of our very first clients—and still one of our longest-standing. We helped shape its identity at the intersection of streetwear and skincare: bold colors, bold fonts, and even bolder energy. From rebranding and packaging to ComplexCon activations and social, we’ve collaborated closely with founder Kristen Noel Crawley to build a world that’s entirely her own.

Ugly Drinks had a bold physical presence—but their digital identity didn’t match. We rebuilt their digital world to reflect the same energy: a full website redesign, new digital campaigns, reimagined emails, and a social overhaul that brought the fizz online.

IPSY asked us to reimagine their brand for a more mature, self-assured audience. We led a full rebrand, refining the palette and typography to feel more elevated, then developed a relaunch campaign with over 120 creative assets across OOH, digital, and broadcast—featuring influencers and celebrities aligned with their evolved voice.

We partnered with Kosas at a pivotal moment to help them stand out—not just as a clean beauty brand, but as a bold personality in the space. We shifted the messaging to reflect a carefree, active lifestyle—less about being “clean” and more about being confident. From branding and campaigns to messaging and visuals, our work gave Kosas the edge it needed.