We partnered with Starface from the very beginning to help create one of Gen Z’s most iconic brands. When they came to us, they had a bubble-font logo and a bold idea: to reinvent the acne aisle and reframe the way people talk about skin. As agency of record for over two years, we brought the yellow universe to life—branding, packaging, web, digital, social, ads, decks, and retail displays. Today, even with a new team at the helm, the brand still carries the ethos we helped define.